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Switchboard (App Store)
Summary
Switchboard (mark the lowercase "b") is an internal App Store for Apple Employees only. The Apps icon looks like the App Store one but has an "S" where the "A" usually and is green. Inside there are a variety of applications, some for retail store use, some for service centers, some for corporate employees. You get access depending on your AppleConnect permissions.
Note
See also SwitchBoard (with an uppercase "B"), which is not the same.